A media kit makes it easier for journalists, creators and partners to understand and share your company news accurately. It should be a simple collection of approved information and assets, not a folder full of unlabelled files.
Core media kit items
Company overview: a short, current description of what the organization does.
Press release: the full announcement with a public URL.
Leadership bios: names, roles and concise backgrounds for spokespersons.
Images: high-resolution logos, product images, founder portraits or event photos with clear file names.
Factsheet: key dates, locations, product details, pricing or availability.
Contact details: one email address for media enquiries.
Links: official website, newsroom and verified social profiles.
Keep facts consistent
The company description, launch date and spokesperson titles should match what appears on the website. Inconsistent details create unnecessary follow-up work and can reduce trust.
Make assets easy to use
Use descriptive file names, indicate photo credit where required and avoid requiring visitors to request basic brand assets by email. A well-organised media kit lets writers move faster while keeping your brand information accurate.
Review before every major announcement
Remove old bios, expired pricing and outdated logos. Add the new press release and one strong supporting image. A current media kit improves coverage and gives your public newsroom more authority.