Press release template
Startup Launch Press Release Template
A practical startup launch press release template with the sections, examples and checklist needed to announce a new company clearly.
Copy-ready opening
Headline
[Company] Launches to Help [Audience] Achieve [Clear Benefit]
Opening paragraph
[CITY, Date] — [Company], a new [category] company, today announced its launch. The business helps [audience] solve [specific problem] through [short explanation of the product or service].
What to include
1.Explain the problem
Describe the real problem your intended customer faces. Use specific language and avoid exaggerated market claims.
2.Introduce the solution
Explain what the company offers, how it works and what makes the approach useful. Include only claims you can support.
3.Add launch details
State when the product becomes available, where it is offered, its price when relevant and how readers can try it.
4.Include a founder quote
Use a short quote that adds reasoning or context instead of repeating the headline.
5.Finish with company information
Add a factual company description, website and a monitored media contact.
Final checklist
- A specific headline
- City and release date
- Clear customer problem
- Product availability
- Founder quote
- Company boilerplate
- Media contact
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