Press release template
Product Launch Press Release Template
Use this product launch press release format to explain what is launching, who it serves, why it matters and how customers can access it.
Copy-ready opening
Headline
[Brand] Introduces [Product], a New Way for [Audience] to [Benefit]
Opening paragraph
[CITY, Date] — [Brand] today introduced [Product], a [product category] designed to help [audience] [primary benefit]. It will be available from [date] through [website, stores or platforms].
What to include
1.State what is new
Name the product and explain its main purpose in the opening paragraph.
2.Describe useful features
Choose three or four features and connect each one to a customer need.
3.Provide proof
Add verified test results, customer feedback or relevant company experience when available.
4.Explain price and availability
Tell readers when, where and for how much they can obtain the product.
5.Give readers a next step
Link to a product page, demonstration, registration page or contact.
Final checklist
- Product name and category
- Customer benefit
- Key features
- Availability date
- Price or plan
- Relevant quote
- Product link
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